In a September 2024 survey, roughly six out of 10 millennial and Generation Z vacationers in the United States reported using social media apps for travel planning. In contrast, just 12 percent of surveyed baby boomers mentioned using social media apps for the same purpose.
Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation
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Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation
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people who planned to travel between Thanksgiving 2024 and mid-January 2025
Method of interview
Online panel
Supplementary notes
The source defines the generations as follows:
Baby boomers: respondents born between 1946 and 1964. Generation X: respondents born between 1965 and 1979. Millennials: respondents born between 1980 and 1996. Generation Z: respondents born between 1997 and 2012.
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Deloitte. (November 11, 2024). Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/
Deloitte. "Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation." Chart. November 11, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/
Deloitte. (2024). Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/
Deloitte. "Use of Selected Online Resources for Travel Planning among Vacationers in The United States as of September 2024, by Generation." Statista, Statista Inc., 11 Nov 2024, https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/
Deloitte, Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation Statista, https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/ (last visited May 04, 2025)
Use of selected online resources for travel planning among vacationers in the United States as of September 2024, by generation [Graph], Deloitte, November 11, 2024. [Online]. Available: https://www.statista.com/statistics/1607479/use-online-travel-planning-resources-generations-us/
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