While kmart.com.au generated one of the highest web traffics across popular department store websites in Australia in February 2025 at over 20.5 million site visits, users of the department store website viewed only an average of 4.95 pages per visit. While harrisscarfe.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of 6.28 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
Most visited department store websites in Australia in February 2025, by pages per visit
According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
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Semrush. (March 18, 2025). Most visited department store websites in Australia in February 2025, by pages per visit [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. "Most visited department store websites in Australia in February 2025, by pages per visit." Chart. March 18, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. (2025). Most visited department store websites in Australia in February 2025, by pages per visit. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. "Most Visited Department Store Websites in Australia in February 2025, by Pages per Visit." Statista, Statista Inc., 18 Mar 2025, https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush, Most visited department store websites in Australia in February 2025, by pages per visit Statista, https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/ (last visited June 07, 2025)
Most visited department store websites in Australia in February 2025, by pages per visit [Graph], Semrush, March 18, 2025. [Online]. Available: https://www.statista.com/statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
