Jack Daniel's was the whiskey brand with the greatest brand loyalty in the United States in 2024. Eighty-two percent of survey respondents claimed they would likely consume the brand again in the future. Crown Royal followed with 79 percent of respondents making the same claim.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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Leading whiskey brands ranked by brand loyalty in the United States in 2024
During the survey, the question was phrased as follows: "When it comes to spirits, which of the following brands are you likely to consume again in the future?"
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Statista. (December 17, 2024). Leading whiskey brands ranked by brand loyalty in the United States in 2024 [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
Statista. "Leading whiskey brands ranked by brand loyalty in the United States in 2024." Chart. December 17, 2024. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
Statista. (2024). Leading whiskey brands ranked by brand loyalty in the United States in 2024. Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
Statista. "Leading Whiskey Brands Ranked by Brand Loyalty in The United States in 2024." Statista, Statista Inc., 17 Dec 2024, https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
Statista, Leading whiskey brands ranked by brand loyalty in the United States in 2024 Statista, https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/ (last visited July 02, 2025)
Leading whiskey brands ranked by brand loyalty in the United States in 2024 [Graph], Statista, December 17, 2024. [Online]. Available: https://www.statista.com/statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
