Loyalty to whiskey brands in India 2024

Published by Jan Conway, Mar 24, 2025

Amrut and Teacher's were the whiskey brands with the greatest brand loyalty in India in 2024. Eighty-four percent of survey respondents claimed they would likely consume the brands again in the future. Johnnie Walker followed with 82 percent of respondents making the same claim.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Leading whiskey brands ranked by brand loyalty in India in 2024

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Release date

December 2024

Region

India

Survey time period

April 23 to October 11, 2024

Number of respondents

1,248 respondents

Age group

18 to 64 years

Special properties

Multiple answers were possible.

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to spirits, which of the following brands are you likely to consume again in the future?"

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