Leading city destinations on social media worldwide 2024

Published by Statista Research Department, Mar 21, 2025

A May 2024 analysis looked at the most popular city destinations on social media worldwide based on a series of criteria, such as the number of Instagram posts related to that specific destination or the increase in Google searches. Based on the analysis, Nice in France took the top spot in the ranking, with an index score of 8.42 out of 10. London in the United Kingdom and Paris in France followed behind, with an index score of 8.17 and 8.06, respectively.

Leading city destinations on social media worldwide as of May 2024 (index score)

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Release date

June 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

The source used Euromonitor to select the most visited cities worldwide. 

To calculate the number of Instagram posts tagged with the cities, it used the search term "#[city]". Figures are as of May 25, 2024.

To find the number of TikTok posts tagged with the cities, it used the search term "#[city]". Figures are as of May 26, 2024.

To find the number of Google searches and the three-year percentage change in Google searches, it used the search term "holiday in [city]" on Google Keyword Planner. Figures are as of May 24, 2024. 

Finally, it combined all figures into a weighted table and gave each factor a normalized score out of 10. All scores were then averaged to get the final social media index score.

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