Most effective uses of AI in marketing automation for B2B marketers worldwide 2025

Published by
Christopher Ross,
Mar 26, 2025

During a survey among business-to-business (B2B) marketers published in February 2025, approximately 43 percent of participants included targeting audiences among the most effective applications of artificial intelligence (AI) in marketing automation. Around 41 percent cited analytics and reporting while 36 percent mentioned personalization. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.

Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025

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Release date

February 2025

Region

Worldwide

Survey time period

as of February 12, 2025

Number of respondents

207 respondents

Special properties

44% of respondents were at C-/executive level and 43% were VPs/directors

Supplementary notes

The source does not specify the survey date; the date given is the original report's release date.

Multiple answers were possible.

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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