As of 2024, nearly 63 percent of millennial shoppers in the United States were aware of the brand Shein. In comparison, approximately 9 percent of shoppers reported to wanting to purchase apparel from the brand.
Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024
* Data collected from series of continuously rolling surveys. The source reports that daily sample sizes consist of approximately 2,000 to 4,500Â participants.
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YouGov. (November 10, 2024). Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. "Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024." Chart. November 10, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. (2024). Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. "Millennial Awareness, Consideration, and Purchase Intent of Shein Apparel in The United States as of October 2024." Statista, Statista Inc., 10 Nov 2024, https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov, Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 Statista, https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/ (last visited May 12, 2025)
Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 [Graph], YouGov, November 10, 2024. [Online]. Available: https://www.statista.com/statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
