During a 2024 survey among marketers, roughly 34 percent of respondents stated that budget constraints were a challenge of adopting artificial intelligence (AI) within marketing departments. Organizational resistance to change ranked third, mentioned by nearly 17 percent of respondents.
Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Influencer Marketing Hub. (January 28, 2025). Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
Influencer Marketing Hub. "Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024." Chart. January 28, 2025. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
Influencer Marketing Hub. (2025). Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
Influencer Marketing Hub. "Challenges in Adopting Artificial Intelligence (Ai) in Marketing Departments According to Marketers Worldwide in 2024." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
Influencer Marketing Hub, Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024 Statista, https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/ (last visited May 02, 2025)
Challenges in adopting artificial intelligence (AI) in marketing departments according to marketers worldwide in 2024 [Graph], Influencer Marketing Hub, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1607643/challenges-ai-adoption-marketing-departments-worldwide/
