Most popular fermented foods eaten for health reasons in Japan 2025

Published by Statista Research Department, Mar 24, 2025

Yogurt was the most popular fermented food consumed for health reasons in Japan, according to a survey conducted in March 2025. "Nattō" ranked the highest among foods related to Japanese food tradition ("washoku"), with over 49 percent of respondents eating the fermented soybean product for their gut or overall health.

Leading fermented foods eaten for health reasons in Japan as of March 2025

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Release date

March 2025

Region

Japan

Survey time period

March 5 to 6, 2025

Number of respondents

1,300 respondents

Age group

20-69 years

Special properties

respondents were "Gurunavi" members

Method of interview

Online survey

Supplementary notes

Original question: "Are there any fermented foods that you consciously consume for maintaining your gut or overall health?"

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Topics

Health and functional foods market in JapanConvenience food market in JapanHealth care in JapanDining out in JapanSnack foods in Japan
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