According to a survey fielded in the United States in 2025, the way viewers learn about new theatrical releases differs by generation. While 39 percent of baby boomers found out about new movies coming out via TV commercials or online ads, almost half of Gen Z viewers did so through social media.
Leading ways of learning about new movies coming out in the United States in 2025, by age group
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Octane Seating. (February 10, 2025). Leading ways of learning about new movies coming out in the United States in 2025, by age group [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/
Octane Seating. "Leading ways of learning about new movies coming out in the United States in 2025, by age group." Chart. February 10, 2025. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/
Octane Seating. (2025). Leading ways of learning about new movies coming out in the United States in 2025, by age group. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/
Octane Seating. "Leading Ways of Learning about New Movies Coming out in The United States in 2025, by Age Group." Statista, Statista Inc., 10 Feb 2025, https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/
Octane Seating, Leading ways of learning about new movies coming out in the United States in 2025, by age group Statista, https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/ (last visited May 09, 2025)
Leading ways of learning about new movies coming out in the United States in 2025, by age group [Graph], Octane Seating, February 10, 2025. [Online]. Available: https://www.statista.com/statistics/1607756/movies-releases-discovery-in-theaters-cinema-age-us/
