On average, 26 percent of digital shoppers in the United States reported to browsing online to keep abreast of fashion trends. Those aged 30 to 39 were most likely to do this.
How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group
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How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group
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Bizrate Insights. (November 6, 2024). How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/
Bizrate Insights. "How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group." Chart. November 6, 2024. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/
Bizrate Insights. (2024). How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/
Bizrate Insights. "How Digital Shoppers Keep up with Fashion Trends in The United States as of August 2024, by Age Group." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/
Bizrate Insights, How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group Statista, https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/ (last visited May 14, 2025)
How digital shoppers keep up with fashion trends in the United States as of August 2024, by age group [Graph], Bizrate Insights, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1607759/digital-shopper-fashion-trends-inspiration-us-age/
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