Share of fashion purchases made online in the U.S. in 2024

Published by Statista Research Department, Mar 24, 2025

A survey conducted in 2024 revealed that 31 percent of digital shoppers in the United States make about 26 to 50 percent of their overall apparel and accessories purchases online. Additionally, 23 percent make anywhere from 11 to 25 percent of them online.

Share of fashion purchases made online by digital shoppers in the United States as of August 2024

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Release date

November 2024

Region

North America, United States

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

digital shoppers

Supplementary notes

To the question: "What percentage of your apparel and accessories [purchases] are made online?"

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Statistics on " Fashion e-commerce in the United States "

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Other statistics that may interest you Fashion e-commerce in the United States

Overview

5

Leading players

7

Consumption

8

Apps

7

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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