Most used channels for fashion purchases made online in the U.S. in 2024

Published by Statista Research Department, Mar 24, 2025

Amazon.com was the most popular website for digital shoppers in the U.S. to buy fashion products from in 2024. Department store websites followed, with 41 percent of online fashion shoppers using these sites.

Most used channels and websites for online fashion purchases made by digital shoppers in the United States as of August 2024

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Release date

November 2024

Region

North America, United States

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

digital shoppers

Supplementary notes

To the question: "Which of the following sites have you shopped for fashion online in the past 6 months?"

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Statistics on " Fashion e-commerce in the United States "

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Other statistics that may interest you Fashion e-commerce in the United States

Overview

5

Leading players

7

Consumption

8

Apps

7

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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