According to a 2024 survey among marketers, roughly 48 percent of respondents allocated less than 10 percent of their marketing budget to artificial intelligence (AI)-driven campaigns. Another 33 percent said between 10 and 40 percent would be budgeted for AI-driven campaigns, while 19 percent dedicated over 40 percent.
Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024
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Influencer Marketing Hub. (January 28, 2025). Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. "Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024." Chart. January 28, 2025. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. (2025). Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub. "Share of Marketing Budgets Allocated for Artificial Intelligence (Ai)-driven Campaigns According to Marketers Worldwide in 2024." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/
Influencer Marketing Hub, Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 Statista, https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/ (last visited May 02, 2025)
Share of marketing budgets allocated for artificial intelligence (AI)-driven campaigns according to marketers worldwide in 2024 [Graph], Influencer Marketing Hub, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1607814/marketing-budget-share-ai-worldwide/
