Leading marketing areas being integrated with AI according to CEOs in the U.S. 2025

Published by
J. G. Navarro,
Apr 2, 2025

As of early 2025, approximately 74 percent of chief executive officers (CEOs) surveyed in the United States said artificial intelligence (AI) was being integrated with the analytics and customer service/experience areas within marketing at their companies. Marketing strategy ranked third, selected by 63 percent of respondents. According to the same study, the share of CEOs wanting marketing to help them increase their companies' social impact declined by 16 percentage points between 2023 and 2025.

Leading marketing areas being integrated with artificial intelligence (AI) according to chief executive officers (CEOs) in the United States as of January 2025

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Release date

March 2025

Region

United States

Survey time period

January 7 to 24, 2025

Number of respondents

150 respondents

Special properties

among CEOs from organizations with at least 250 million U.S. dollars in annual revenues

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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