Leading private label food categories among shoppers in the UK 2024

Published by
Emma Bedford,
Mar 25, 2025

In a 2024 survey, 23 percent of respondents from the UK stated that they partly or exclusively purchased private label milk product categories. The same share also did so for pasta and rice products. Respondents were least likely to purchase private label baby food products.

Leading food categories purchased partly or exclusively as private label in the United Kingdom (UK) in 2024

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Release date

October 2024

Region

United Kingdom

Survey time period

September 19 to 30, 2024

Number of respondents

956 respondents

Age group

18-74 years

Special properties

Respondents who are responsible for purchases in their household and buy at least one of the following products on a regular basis

Method of interview

Online survey

Supplementary notes

The question was phrased as follows:
"Which of these food categories do you buy partly or exclusively as a private label?" (multi-pick)


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Statistics on " Food shopping behavior in the United Kingdom (UK) "

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Online food shopping

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Sustainable shopping habits

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Inflation impact

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Topics

Food shopping behavior in the UKFood shopping behavior in the U.S.Food shopping behavior in ItalySupermarkets in the United Kingdom (UK)Food shopping behavior in Canada
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