Leading premium food categories among shoppers in the UK 2024

Published by
Emma Bedford,
Mar 25, 2025

In a 2024 survey, 31 percent of respondents from the United Kingdom stated that they purchase premium meat products and sausages. Respondents were the least likely to purchase premium baby food options. 

Leading food categories for which shoppers buy premium or quality options in the United Kingdom (UK) in 2024

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Source

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Release date

October 2024

Region

United Kingdom

Survey time period

September 19 to 30, 2024

Number of respondents

956 respondents

Age group

18-74 years

Special properties

Residential online population

Method of interview

Online survey

Supplementary notes

The question was phrased as follows:
"For which of these food categories do you buy premium or quality products?" (multi-pick)

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Statistics on " Food shopping behavior in the United Kingdom (UK) "

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Overview

5

Food expenditure & preferences

6

Supermarkets

4

Online food shopping

6

Sustainable shopping habits

6

Inflation impact

6

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Topics

Food shopping behavior in the UKFood shopping behavior in the U.S.Food shopping behavior in ItalySupermarkets in the United Kingdom (UK)Food shopping behavior in Canada
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