Most popular brands on TikTok worldwide 2024, by follower growth rate

Published by
Christopher Ross,
Mar 27, 2025

Brabus - a German automobile manufacturer and tuning company - was the brand with the highest follower growth rate on TikTok in 2024, with an increase of 173 percent. Volkswagen and Victoria's Secret followed, with follower growth rates of approximately 142 percent and 140 percent, respectively.

Leading brands on TikTok worldwide in 2024, by follower growth rate

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Release date

December 2024

Region

Worldwide

Survey time period

2024

Special properties

among brands with 100 thousand to 10 million followers & an engagement rate above two percent

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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