Openness to e-commerce product subscriptions in Hungary 2025

Published by Flora Medve, Mar 26, 2025

In 2025, nearly every fourth surveyed Hungarian stated they would gladly subscribe to products they used often. However, 45 percent of the respondents saw e-commerce product subscriptions as marketing tools that do not bring real benefits to customers.

Openness toward e-commerce product subscriptions in Hungary in 2025

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Release date

February 2025

Region

Hungary

Survey time period

January 2025

Number of respondents

1,000 respondents

Age group

18-79 years

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Topics

E-commerce in HungaryE-commerce in the European UnionE-commerce in PolandB2B e-commerce in EuropeE-commerce in Central and Eastern Europe (CEE)
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