In 2023, the revenue Philip Morris International's smoke-free products generated in Europe was highest, followed by East Asia, Australia, as well as the Philip Morris International Duty-Free segment. In Europe, it amounted to 5.6 billion U.S. dollars.
PMI's smoke-free product category includes: IQOS ILUMA, a tobacco heating system that heats tobacco without combustion. VEEV, an e-cigarette system for vaporizing liquids. And ZYN, tobacco-free nicotine pouches that can be used discreetly.
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Revenue of Philip Morris International's smoke-free products in 2023, by segment
(in million U.S. dollars)
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Philip Morris. (April 10, 2024). Revenue of Philip Morris International's smoke-free products in 2023, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. "Revenue of Philip Morris International's smoke-free products in 2023, by segment (in million U.S. dollars)." Chart. April 10, 2024. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. (2024). Revenue of Philip Morris International's smoke-free products in 2023, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris. "Revenue of Philip Morris International's Smoke-free Products in 2023, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
Philip Morris, Revenue of Philip Morris International's smoke-free products in 2023, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/ (last visited July 05, 2025)
Revenue of Philip Morris International's smoke-free products in 2023, by segment (in million U.S. dollars) [Graph], Philip Morris, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1608163/revenue-of-philip-morris-international-s-smoke-free-products-by-segment/
