Most popular U.S. dining brands 2025

Published by Statista Research Department, May 13, 2025

In the first quarter of 2025, Baskin-Robbins was the most popular dining brand in the United States, with 74 percent of respondents saying they viewed it positively. In comparison, fast food powerhouse McDonald's had a much lower popularity share, at 59 percent. 

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Most popular dining brands in the United States as of the 1st quarter of 2025

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Release date

April 2025

Region

United States

Survey time period

Q1 2025

Age group

18 years and older

Supplementary notes

* The positive popularity score is calculated by taking the proportion of people who view something positively and showing it as a percentage of all the people who have given any opinion about that thing, including 'have heard of'. 

Release date is the date accessed.

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Industry overview

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Topics

Eating out behavior in the U.S.Fast food restaurants in the U.S. Restaurants in the U.S.Food service industry in the U.S.Full service restaurants in the U.S.
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