The luxury goods e-commerce market is estimated to be led by the United States with 20.78 billion U.S. dollars, while China follows with 10.72 billion U.S. dollars. In contrast, France ranks fourth with 3.19 billion U.S. dollars, showing a difference of 17.59 billion U.S. dollars to the United States.
Leading countries in the luxury goods e-commerce market in 2025, by revenue
(in billion U.S. dollars)
Data provided by Statista Market Insights are estimates.
Definition:
eCommerce Luxury Goods refers to the online sales of high-end and premium products, such as designer clothing, accessories, jewelry, and watches. This market focuses on the digital distribution of luxury items through various online platforms, including dedicated luxury brand websites, multi-brand retail websites, and online marketplaces. The eCommerce Luxury Goods market allows consumers to conveniently browse and purchase luxury products from the comfort of their own homes, offering a wide selection of prestigious brands and exclusive collections.
Structure:
The market consists out of several parts, namely: Luxury Eyewear, Luxury Fashion, Luxury Leather Goods, Luxury Watches & Jewelry, Prestige Cosmetics & Fragrances. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Luxury Goods comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.
Key players in the market are companies, such as LVMH Moët Hennessy Louis Vuitton SE, Richemont SA, and Prada Group.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
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Statista. (March 27, 2025). Leading countries in the luxury goods e-commerce market in 2025, by revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/
Statista. "Leading countries in the luxury goods e-commerce market in 2025, by revenue (in billion U.S. dollars)." Chart. March 27, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/
Statista. (2025). Leading countries in the luxury goods e-commerce market in 2025, by revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/
Statista. "Leading Countries in The Luxury Goods E-commerce Market in 2025, by Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/
Statista, Leading countries in the luxury goods e-commerce market in 2025, by revenue (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/ (last visited April 21, 2025)
Leading countries in the luxury goods e-commerce market in 2025, by revenue (in billion U.S. dollars) [Graph], Statista, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1608329/top-luxury-goods-e-commerce-markets-by-revenue/
