A 2024 study showed that direct-to-consumer (D2C) brands engaged with their users by asking them to sign up for newsletters. Nearly 80 percent of French and UK websites had this feature on their landing page. Payments information were much less common, with roughly one-third of European brands showing them before the checkout.
Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country
The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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RetailX. (July 7, 2024). Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. "Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country." Chart. July 7, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. (2024). Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. "Landing Page Features of Direct-to-consumer (D2c) Brands in Europe in 2024, by Country." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX, Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country Statista, https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/ (last visited May 07, 2025)
Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country [Graph], RetailX, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
