A 2024 study carried out in Europe showed that direct-to-consumer (D2C) brands recommended other products to shoppers mostly by suggesting similar products. That was the case for 89 percent of brands of maternity and children's products. In turn, 66 and 64 percent of cosmetics DTC websites showed complementary products and upselling items, respectively.
Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector
The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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RetailX. (July 7, 2024). Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector ." Chart. July 7, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. (2024). Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector . Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product Recommendations on Direct-to-consumer (D2c) Brands' Sites in Europe in 2024, by Sector ." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
RetailX, Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector Statista, https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/ (last visited May 07, 2025)
Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector [Graph], RetailX, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1608359/product-recommendations-on-d2c-brands-sites-europe/
