Major sources for Asian CTV users to find new content to watch in the U.S. 2024

Published by
Julia Stoll,
Jun 17, 2025

As of May 2024, recommendations from friends and family were the leading source for Asian CTV users in the United States to discover new content to watch, cited by ** percent of respondents. The app homepage and TV home screen followed as the next most popular content discovery methods, mentioned by ** percent and ** percent of users, respectively.

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Top sources for Asian CTV users to find new content to watch in the United States as of May 2024

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Release date

September 2024

Region

United States

Survey time period

February to May 2024

Number of respondents

1,435 respondents

Age group

18 years and older

Special properties

CTV viewers

Method of interview

Online panel

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Overview

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Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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