Online luxury shopping worldwide 2024, by device and gender

Published by Statista Research Department, Mar 29, 2025

According to a survey from the fourth quarter of 2024, female and male affluent consumers in Europe, North America, and Asia Pacific mostly purchased their luxury goods via computers. Around 56 percent of women had purchased luxury brands or services in the past year using desktops or laptops. For men, this share stood at nearly 70 percent.

Share of affluent consumers purchasing luxury brands and services online in Europe, North America, and Asia in the 4th quarter 2024, by device and gender

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Release date

January 2025

Region

North America, Asia, Europe

Survey time period

Q4 2024

Number of respondents

457 respondents*

Age group

18 years and older

Special properties

affluent and high net worth individuals

Supplementary notes

*155 respondents in Europe, 150 in North America, and 152 in Asia Pacific.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?".

Multiple answers were possible.

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Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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