Quarterly online luxury shopping on social media worldwide 2024

Published by Statista Research Department, Apr 8, 2025

In the fourth quarter of 2024, around 16.6 percent of affluent consumers in Europe, North America, and Asia Pacific purchased luxury items or services via social media. This was a decrease of around 3.7 percentage points compared to the third quarter of 2024, when around 20.3 percent had done the same. 

Share of affluent consumers purchasing luxury brands and services on social media in Europe, North America, and Asia from the 1st to the 4th quarter 2024

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Release date

January 2025

Region

North America, Asia, Europe

Survey time period

Q1 to Q4 2024

Number of respondents

457 respondents*

Age group

18 years and older

Special properties

affluent and high net worth individuals who made purchases via social media in the past three months

Supplementary notes

*155 respondents in Europe, 150 in North America, and 152 in Asia Pacific.

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Spotlight: Artificial intelligence (AI)

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Topics

Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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