A 2024 study carried out in Europe showed that direct-to-consumer (D2C) brands offer various types of products through marketplaces. Fashion being the most common at almost 50 percent, followed by elecntronics at around 15 percent.
Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category
The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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RetailX. (July 7, 2024). Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. "Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category." Chart. July 7, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. (2024). Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. "Share of Direct-to-consumer (D2c) Brands Offering Their Products on Marketplaces in Europe in 2024, by Category." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX, Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category Statista, https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/ (last visited May 07, 2025)
Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category [Graph], RetailX, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
