A study carried out in Europe showed the percentage of brands recommending other products during checkout or on product pages on their websites from 2020 to 2024. The recommendation of similar products were on ** percent of brands' websites in 2024. Complementary product recommendations have increased from ** in 2020 to ** percent in 2024. Upselling has also seen growth, rising from ** percent in 2020 to ** in 2024.
The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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RetailX. (July 7, 2024). Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024." Chart. July 7, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. (2024). Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX. "Product Recommendations on Direct-to-consumer (D2c) E-commerce Sites in Europe from 2020 to 2024." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
RetailX, Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 Statista, https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/ (last visited July 13, 2025)
Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024 [Graph], RetailX, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1608432/product-recommendations-on-d2c-brands-sites-europe/
