Sustainability practices of D2C brands 2024

Published by Daniela Coppola, Mar 28, 2025

A study carried out in Europe in 2024 showed that only a small percentage of brands actively engage in sustaibanility initiatives. The most common practices, adopted by 16 percent of brands, include offering a product repair scheme and having a supplier code of conduct. Other efforts include outlining sustainability goals at around 15 percent, listing accepted audits (14 percent), and having a CSR or sustainability team.

Most popular sustainability practices of direct-to-consumer (D2C) brands in Europe in 2024

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Source

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Release date

July 2024

Region

Europe

Survey time period

2024

Number of respondents

500 DTC brands

Supplementary notes

The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.

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