A survey on digital usage in Singapore in 2023 found that Generation Z and Millennial internet users had the highest number of e-commerce activity days in total, amounting to **** and **** activity days respectively. By comparison, the number of Generation X and Baby Boomers digital activity days comprised to **** and **** activity days, respectively.
results from four surveys, one conducted in each quarter
Method of interview
Online panel
Supplementary notes
The source defines e-commerce activity days as consumers who engaged in one of these digital activities: online retail subscription, online shopping, and shop on a marketplace.
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PYMNTS. (July 2, 2024). Number of e-commerce activity days among consumers in Singapore in 2023, by generation [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/
PYMNTS. "Number of e-commerce activity days among consumers in Singapore in 2023, by generation." Chart. July 2, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/
PYMNTS. (2024). Number of e-commerce activity days among consumers in Singapore in 2023, by generation. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/
PYMNTS. "Number of E-commerce Activity Days among Consumers in Singapore in 2023, by Generation." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/
PYMNTS, Number of e-commerce activity days among consumers in Singapore in 2023, by generation Statista, https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/ (last visited July 12, 2025)
Number of e-commerce activity days among consumers in Singapore in 2023, by generation [Graph], PYMNTS, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1608446/singapore-e-commerce-activity-days-by-generation/
