How consumers decide when to throw away fresh food in the UK 2024, by product type

Published by
Nils-Gerrit Wunsch,
Mar 28, 2025

According to a survey on household food waste in the UK in 2024, respondents were the most wary of consuming fresh meat when it goes out of date. Some 31 percent of respondents stated that they judge when to throw away fresh chicken entirely on the use-by date. Contrastingly, 13 percent of respondents used their judgment entirely when deciding to eat or throw chicken away.

How consumers make decisions about when to eat or throw away fresh food in the UK in 2024, by selected product type

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Release date

March 2025

Region

United Kingdom

Survey time period

June 21 to July 1, 2024

Number of respondents

4,740 respondents

Age group

18 years and older

Special properties

UK adults with any responsibility for food shopping and/or preparation in the home and purchase any of the key products

Supplementary notes

Original survey question: "Please indicate on the scale below how you make decisions about when to eat or throw away the following foods."

Figures may not total 100 percent due to rounding.

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