According to a global study conducted among marketers in 2025, roughly 58 percent of respondents stated that the leading challenge to monetizing content was the difficulty of driving traffic to the TikTok Shop. Another 14 percent cited content production costs as one of the main challenges, while nearly 16 percent said they had not faced significant challenges.
Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025
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Influencer Marketing Hub. (February 5, 2025). Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. "Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025." Chart. February 5, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. (2025). Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. "Main Challenges of Monetizing Content on Tiktok According to Marketers Worldwide as of February 2025." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub, Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 Statista, https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/ (last visited June 06, 2025)
Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 [Graph], Influencer Marketing Hub, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
