Popular D2C brands of consumer goods on e-commerce sites in Italy 2024

Published by Daniela Coppola, Mar 31, 2025

In Italy, the leading ten direct-to-consumer (D2C) brands account for 17 percent of products displayed on e-commerce sites of fast-moving consumer goods. Nestlé has the biggest presence, with 2.7 percent of product display as of October 2024.

Popular direct-to-consumer (D2C) brands of consumer goods on e-commerce sites in Italy in 2024

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Release date

January 2025

Region

Europe, Italy

Survey time period

January to October 2024

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