Value of the D2C beauty and pharma retail market in Italy 2023-2024

Published by Daniela Coppola, Apr 2, 2025

In Italy, the value of beauty and pharma products sold directly from manufacturers and brands reached 474 million euros in 2024. This represented an 11 percent increase from the previous year, when the value of sales on online and offline channels was roughly 427 million euros. 

Value of the direct-to-consumer (D2C) beauty and pharma market in Italy in 2023 and 2024

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Release date

February 2025

Region

Italy

Survey time period

2023 and 2024

Age group

18 years and older

Supplementary notes

Value for 2023 calculated based on the figure for 2024 published by the source.

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