Conversion rate of websites by device and visitor type 2024

Published by
F. Watty,
Apr 7, 2025

Websites conversion rates on desktop is almost double than on mobiles, according to a worldwide study. The conversion rate of returning visitors was 3.05 percent.

Conversion rate of websites in 2024, by device and visitor type

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Release date

March 2025

Region

Worldwide

Survey time period

Q4 2023 to Q4 2024

Supplementary notes

The date of release is the date of access.

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Statistics on " E-commerce checkout behavior "

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Overview

5

Online orders

6

Conversion

6

Cart abandonment

8

Digital payment preferences

7

Spotlight: Buy now, pay later

7

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Topics

E-commerce checkout behaviorDigital payments in RussiaDigital payments landscape in the United StatesOnline shopping behavior in the United StatesE-commerce in Canada
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