Main reasons people buy beauty products in store in the UK in 2024

Published by
Kasia Davies,
Apr 8, 2025

In 2024, around 65 percent of people in the United Kingdom said that one of the main reasons they shop for beauty products in-store is because they like to touch and feel products before buying them. 35 percent of people were motivated by the desire to support local businesses.

Leading reasons people buy beauty products in store in the United Kingdom in 2024

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Release date

June 2024

Region

United Kingdom

Survey time period

May 2024

Supplementary notes

The question was phrased in the following way: 'Which, if any, of the following statements best describe what motivates you to purchase items in-store? Please select all that apply.'

YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the UK is nationally representative and weighted by age, gender, education, region, and race.

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