Share of budgets spent on TikTok marketing worldwide 2025

Published by Statista Research Department, Apr 4, 2025

During a global 2025 survey among marketers, nearly 51 percent of respondents said they allocated more than 50 percent of their marketing budget to TikTok. Nearly 16 percent of respondents earmarked between 25 and 50 percent to TikTok, whereas 23 percent did not designate a budget for the social media platform.

Share of budgets spent on TikTok marketing according to marketers worldwide as of February 2025

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Release date

February 2025

Region

Worldwide

Survey time period

as of February 2025

Number of respondents

397 respondents

Special properties

among marketing professionals

Supplementary notes

The source does not provide information about the survey date. The date provided is the publication date.

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Statistics on " TikTok marketing "

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Market overview

5

Competitors

5

TikTok's usage for marketing purposes

8

Metrics

7

Creators/influencers

5

Audience and user behavior

6

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