Percentage of CEOs thinking CMOs could step into a CEO position in the U.S. 2025

Published by
J. G. Navarro,
May 23, 2025

As of early 2025, around ********* (or ** percent) of chief executive officers (CEOs) surveyed in the United States said they thought their chief marketing officers (CMOs) could step into a CEO position in the future. The remaining ** percent stated the opposite. According to the same study, analytics and customer experience ranked among the leading marketing areas deploying artificial intelligence (AI) according to CEOs in the U.S.

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Percentage of chief executive officers (CEOs) thinking chief marketing officers (CMOs) could step into a CEO position in the United States as of January 2025

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Release date

March 2025

Region

United States

Survey time period

January 7 to 24, 2025

Number of respondents

150 respondents

Special properties

among CEOs from organizations with at least 250 million U.S. dollars in annual revenues

Supplementary notes

The source does not specify the survey type.

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