Helpful tools and services for Amazon sellers in Europe 2024

Published by Daniela Coppola, Apr 3, 2025

In Europe, most small Amazon sellers value the logistics and shipping program offered by the marketplace. In 2024, 85 percent of them considered the FBA service helpful in managing the orders' peak of the holiday season. Amazon multi-channel fulfillment followed with 81 percent of preferences. The same number of respondents considered Gen AI tools helpful in creating product detail pages. 

Most helpful tools and services for Amazon sellers during the holiday season in Europe in 2024

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Release date

November 2024

Region

Europe

Survey time period

2024

Number of respondents

5,000 small and medium-sized businesses*

Supplementary notes

* SMIs across the United Kingdom, France, Germany, Spain, and Italy.

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Overview

5

Business adoption

8

Consumer attitudes

7

AI-powered features

7

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence (AI) in e-commerce
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