Generative AI represents a significant potential value in the financial services sector, according to KPMG's analysis. The total generative AI opportunity in the sector equals 10.6 percent of EBITDA, with impact varying significantly by task complexity. Implementing generative AI in high complexity tasks could have the biggest impact, generating 5.4 percent of EBITDA. When measured as a percentage of salary costs, the sector shows even greater potential, with total value added amounting to 22.6 percent of annual salary costs.
Advertisement
Advertisement
Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024
Publicly listed companies, further segmented by NAICS code.
Supplementary notes
The source adds the following information: The methodology builds "digital twins" of organizations across various sectors by mapping employees to standardized roles and tasks, then calculating potential time savings from generative AI adoption. The model evaluates the dollar value of freed-up time using salary benchmarks specific to each role, location, sector, and function. The number of analyzed financial services companies was not disclosed, but the source indicated that it was 25 percent of all analyzed 7,074 companies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (March 9, 2025). Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024 [Graph]. In Statista. Retrieved July 03, 2025, from https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. "Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024." Chart. March 9, 2025. Statista. Accessed July 03, 2025. https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. (2025). Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024. Statista. Statista Inc.. Accessed: July 03, 2025. https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG. "Total Addressable Opportunity of Generative Artificial Intelligence (Ai) in The Ebitda and Salary Costs of Financial Services Worldwide in 2024." Statista, Statista Inc., 9 Mar 2025, https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
KPMG, Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024 Statista, https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/ (last visited July 03, 2025)
Total addressable opportunity of generative artificial intelligence (AI) in the EBITDA and salary costs of financial services worldwide in 2024 [Graph], KPMG, March 9, 2025. [Online]. Available: https://www.statista.com/statistics/1609148/generative-ai-impact-on-financial-services-ebitda-salary/
