Consumers using voice assistants for online shopping worldwide in 2024

Published by Daniela Coppola, Apr 7, 2025

In 2024, global consumers gave insight into how often they have used voice assistants to search and purchase products online. The majority of consumers, around 56 percent, stated that they use it occasionally, while only ten percent said that they have used it more than 8 times.  

Share of consumers using voice assistants AI for online shopping worldwide in 2024, by frequency

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Release date

January 2025

Region

Worldwide

Survey time period

October to November 2024

Number of respondents

12,000 consumers

Age group

18 years and older

Supplementary notes

Countries surveyed include the United States, the United Kingdom, Sweden, Spain The Netherlands, Japan, Italy, India, Germany,  France, Canada, and Australia

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Statistics on " AI-powered online search "

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Overview

7

Main AI-search softwares

8

Interest and impact

8

Usage

8

Impressions and concerns

8

Advertising and online shopping

8

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Topics

AI-powered online searchGoogleBingOnline search market worldwideBaidu Inc.
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