Key motivations for consumers to shop on TikTok Shop in the U.S. 2024

Published by Statista Research Department, May 9, 2025

A survey conducted in the United States in 2024 revealed that TikTok users are primarily motivated to make purchases from the TikTok Shop due to the availability of coupons or special discounts, with approximately 58 percent citing this as a reason. A significant portion, about 45 percent, are also driven by the desire to support small businesses. These two factors were the most influential in users' decisions to buy through the platform.

Main reasons users would buy from TikTok Shop in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

March 29 and 30, 2024

Number of respondents

400 TikTok users

Age group

18 years and older

Special properties

TikTok users who use the app at least once per week

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Statistics on " TikTok Shop in the United States "

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Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

5

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Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
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* For commercial use only

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