A 2024 survey revealed that 37 percent of men and 42 percent of women in the United States found sellers on the TikTok Shop to be as trustworthy as those on other e-commerce platforms. However, 39 percent of men and 42 percent of women thought TikTok Shop sellers were less reputable. A smaller share of consumers perceived TikTok Shop merchants as more trustworthy compared to other online retailers, with almost one-fifth of all TikTok users believing this.
Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender
This question was phrased by the source as follows: "Compared to other e-commerce platforms, I think sellers on TikTok Shop are...". Responses for “not sure” were excluded.
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YouGov. (April 30, 2024). Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. "Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender." Chart. April 30, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. (2024). Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov. "Consumers Believing That Tiktok Shop Sellers Are More Trustworthy than Other E-commerce Sites in The United States in 2024, by Total and Gender." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
YouGov, Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender Statista, https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/ (last visited May 09, 2025)
Consumers believing that TikTok Shop sellers are more trustworthy than other e-commerce sites in the United States in 2024, by total and gender [Graph], YouGov, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1609358/consumers-who-trust-tiktok-sellers-more-than-other-e-commerce-sites-us/
