TikTok Shop awareness among consumers in the U.S. 2024

Published by
L. Yltävä,
Apr 9, 2025

A 2024 survey revealed that nearly one-third of U.S. TikTok users knew and had already bought something from the TikTok Shop, while around 27 percent had browsed it without making a purchase. Furthermore, 28 percent of users were aware of the TikTok Shop but had never visited the platform's e-commerce feature. Moreover, roughly 14 percent of TikTok users surveyed had never heard of the TikTok Shop.

Share of TikTok Shop consumer awareness in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

March 29 and 30, 2024

Number of respondents

474 TikTok users

Supplementary notes

This question was phrased by the source as follows: "Which of the following statements best describes your experience with TikTok Shop?".

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Statistics on " TikTok Shop in the United States "

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Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
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