According to a global survey of marketing professionals in January 2025, 35 percent of respondents said they somewhat trust artificial intelligence (AI) for guiding critical marketing insights, but mostly rely on human judgment. Another 13 percent expressed fully trusting AI insights, compared to 11 percent who did not trust AI-driven insights.
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Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025
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Ascend2. (January 31, 2025). Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. "Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025." Chart. January 31, 2025. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. (2025). Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2. "Extent to Which Marketers Trust Artificial Intelligence (Ai)-driven Insights for Guiding Marketing Decisions Worldwide as of January 2025." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/
Ascend2, Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 Statista, https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/ (last visited June 17, 2025)
Extent to which marketers trust artificial intelligence (AI)-driven insights for guiding marketing decisions worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1609533/extent-ai-trust-decisions-marketing/
