Online retail website visits and orders in Germany 2025, by device

Published by
F. Watty
,
Apr 10, 2025

Smartphones accounted for 77 percent of retail site visits in Germany during the first quarter of 2025. Desktop computers were behind 31 percent of all purchases.

Distribution of retail website visits and orders in Germany as of 1st quarter 2025, by device

CharacteristicSmartphoneDesktopTablet
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Showing entries 1 to 2 (2 entries in total)
Statistic: Distribution of retail website visits and orders in Germany as of 1st quarter 2025, by device

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Release date

2025

Region

Germany

Survey time period

Q1 2025

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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