Temu shoppers distribution Australia 2024, by age group

Published by Statista Research Department, Jul 9, 2025

According to a survey conducted in Australia in the 12 months to June 2024, those aged 35 to 49 accounted for the largest share of shoppers buying from Temu, at around ** percent. 25- to 34-year-olds were the smallest shopper group, with just ** percent making purchases from Temu.

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Distribution of Temu shoppers in Australia in the 12 months to June 2024, by age group

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Release date

August 2024

Region

Australia

Survey time period

July 2023 to June 2024

Number of respondents

3,064 respondents

Age group

14 years and older

Special properties

conducted among Australians who shopped at Temu in the last four weeks

Method of interview

Panel survey

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