According to the 2024 survey, around ** percent of consumers in the United States, the United Kingdom, and France were very or somewhat likely to engage with loyalty program promotions. The share was slightly lower among consumers aged 18 to 24 years old, at ** percent.
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Marigold. (March 20, 2025). Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/
Marigold. "Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group." Chart. March 20, 2025. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/
Marigold. (2025). Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/
Marigold. "Likelihood to Engage with Loyalty Program Promotions among Consumers in The United States, The United Kingdom, and France in 2024, by Age Group." Statista, Statista Inc., 20 Mar 2025, https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/
Marigold, Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group Statista, https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/ (last visited July 12, 2025)
Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph], Marigold, March 20, 2025. [Online]. Available: https://www.statista.com/statistics/1609633/consumer-engagement-with-loyalty-program-promotions-worldwide/