Top regrets of shoppers buying from the TikTok Shop in the U.S. 2025

Published by Statista Research Department, Apr 10, 2025

According to a survey conducted in February 2025, quality issues were cited as the top regret among TikTok Shop shoppers in the United States. Nearly one-fifth of consumers stated that the purchased item was of cheap quality. Other main regrets were impulse purchases and the products not being as advertised. 

Main regrets of consumers purchasing from the TikTok Shop in the United States in 2025

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Release date

February 2025

Region

United States

Survey time period

February 2025

Number of respondents

1,002 respondents

Age group

18-60 years

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Statistics on " TikTok Shop in the United States "

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Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
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